4 Tips for Marketing Success

Bring the right people together, understand your audience, keep up with trends and budget appropriately to execute your marketing strategy.

Bringing Nostalgia to New Homes for 55+ Home Buyers

Potential 55 and over homebuyers like the idea of a new home with a thoughtful layout, overall wellness in mind, and advanced technology.

Are You Using the Right Sales Approach?

The decision-making process behind high-ticket purchases is different from the process behind low-ticket purchases. Does your sales approach accurately reflect the value of what you're selling?

Award-Winning Build & Price Platform Empowers Virtual Home Buyers

PRICE BLD-R’s Build & Price platform was named Best Virtual Sales Process/Experience during the 2022 NAHB International Builders’ Show.

"Live Well" Campaign Spotlights Single-Level Luxury

Epcon Communities' "Live Well" marketing campaign emphasizes specific lifestyle improvements for aging-in-place home buyers.

Guide to Simple Marketing

Simple marketing and plans to be successful

Understanding Today’s 55+ Housing Terminology

Navigating through the various terminology used in housing for the 55+ sector

Online Sales Counselors: Humanizing Your New Virtual Process

Key benefits that an OSC can provide in order to maximize the self-guided tour experience.

To Buy, or Not to Buy, Online

Buying a home online, are consumers ready?

A Spot of Certainty In An Uncertain Outlook

Sponsored Content on what Wells Fargo economists have to say about the topics that builders are keeping a close eye on right now.

How to Mitigate Conflict Resolution

How to identify potential conflict, how to negotiate it, and how to resolve it.

Enneagram - The Nine Personality Types

A personality system with ancient roots is making a big impact with today's business professionals: the Enneagram.

Content Marketing Check-Up

Best practices for scheduling regular check-ups your current content.

3 Ways to Engage Customers in a Shifting Market

Two new home sales experts examined what happened during the pandemic and provide insight on what they learned.

Online Sales Counselors Tools and Technology

How technology can make your sales team successful

The Importance of Branding

How to visually identify yourself in a competitive market

Aligning Interior Design with Branding

The key elements of branding and the design of a community’s model homes, sales centers, clubhouses and amenity spaces to create a compelling story.

Crack the Code

How to Utilize Interactive Technology to Engage Today’s Digitally-Savvy Homebuyer 

How to Hire Top Performing Sales Professionals

Strategies to help you recruit and identify top talent who can make your dream sales team a reality

The Importance of Relationships

A 55+ Housing Industry Council Article

How Sales Centers are Becoming a Top Sales Tool for Builders

Here are four ideas to consider when planning and designing your next sales center to make it pay off in the end.