Building Techniques & Strategies
Diversity, Equity & Inclusion
Land Development & Community Design
Research & Trends
Sales & Marketing
Supporters and Sponsors
4 Tips for Marketing Success
Bring the right people together, understand your audience, keep up with trends and budget appropriately to execute your marketing strategy.
Bringing Nostalgia to New Homes for 55+ Home Buyers
Potential 55 and over homebuyers like the idea of a new home with a thoughtful layout, overall wellness in mind, and advanced technology.
Are You Using the Right Sales Approach?
The decision-making process behind high-ticket purchases is different from the process behind low-ticket purchases. Does your sales approach accurately reflect the value of what you're selling?
Award-Winning Build & Price Platform Empowers Virtual Home Buyers
PRICE BLD-R’s Build & Price platform was named Best Virtual Sales Process/Experience during the 2022 NAHB International Builders’ Show.
"Live Well" Campaign Spotlights Single-Level Luxury
Epcon Communities' "Live Well" marketing campaign emphasizes specific lifestyle improvements for aging-in-place home buyers.
Guide to Simple Marketing
Simple marketing and plans to be successful
Understanding Today’s 55+ Housing Terminology
Navigating through the various terminology used in housing for the 55+ sector
Online Sales Counselors: Humanizing Your New Virtual Process
Key benefits that an OSC can provide in order to maximize the self-guided tour experience.
To Buy, or Not to Buy, Online
Buying a home online, are consumers ready?
A Spot of Certainty In An Uncertain Outlook
Sponsored Content on what Wells Fargo economists have to say about the topics that builders are keeping a close eye on right now.
How to Mitigate Conflict Resolution
How to identify potential conflict, how to negotiate it, and how to resolve it.
Enneagram - The Nine Personality Types
A personality system with ancient roots is making a big impact with today's business professionals: the Enneagram.
Content Marketing Check-Up
Best practices for scheduling regular check-ups your current content.
3 Ways to Engage Customers in a Shifting Market
Two new home sales experts examined what happened during the pandemic and provide insight on what they learned.
Online Sales Counselors Tools and Technology
How technology can make your sales team successful
The Importance of Branding
How to visually identify yourself in a competitive market
Aligning Interior Design with Branding
The key elements of branding and the design of a community’s model homes, sales centers, clubhouses and amenity spaces to create a compelling story.
Crack the Code
How to Utilize Interactive Technology to Engage Today’s Digitally-Savvy Homebuyer
How to Hire Top Performing Sales Professionals
Strategies to help you recruit and identify top talent who can make your dream sales team a reality
The Importance of Relationships
A 55+ Housing Industry Council Article
How Sales Centers are Becoming a Top Sales Tool for Builders
Here are four ideas to consider when planning and designing your next sales center to make it pay off in the end.